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Web application · Interactive calculator · Financial education

Before You Order — A playful reality check before the next takeaway

Before You Order turns an everyday takeaway decision into an entertaining, interactive comparison that makes the long-term cost of convenience feel immediate.

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Project type
Interactive web application
Sector
Consumer finance · Lifestyle
Focus
Calculator experience
Year
2026
B/O
Before You Order homepage calculator presented on a desktop monitor
Before You Order — interactive calculator
The project
01

The challenge

Takeaway spending feels small in the moment, while its repeated long-term cost remains abstract and easy to ignore.

02

The response

The experience asks for a takeaway total and frequency, then compares that repeated habit with a historical investment illustration. Bold copy, instant feedback and a deliberately playful tone make the result difficult to dismiss.

03

The intended outcome

A memorable, shareable web experience that encourages users to pause before ordering while creating natural opportunities for relevant partner offers.

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A small purchase becomes more meaningful when the long-term alternative is made immediate, visual and personal.

Experience design principle
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